1 · Orders
Three months of what sold.
Shopify or Woo export. Delivered, returned, cancelled — we don’t hide the messy rows.
For Indian D2C founders
Your ROAS can look fine while the order loses money.
Meta shows 3×. After product cost, shipping, payment fees and RTO, you may still be losing money on every order. Twarna draws that line in plain numbers — then you decide.
Reality check · sample brand · one month
- Sales (delivered)+₹2,37,405
- Product cost−₹1,42,500
- Shipping + RTO−₹13,800
- Payment fees−₹4,748
- Ad spend−₹1,00,000
- True profit−₹23,643
Actual loss · Meta still shows 3.00×
What the ads app shows
3.00×
What you needed
3.11×
Two exports. Forty-eight hours. Cost is optional.
No ad-account passwords. No click-level dump. If you walk away, the numbers still belong to you.
2 · One ads channel
Campaign totals. Usually Meta.
A campaign-level summary, not click-level. Add Google later. One channel is directional — we will say so.
3 · Cost, if you have it
A rough COGS %. Or skip it.
If you don’t share cost, we show the product-cost % at which you break even. We never invent a number.
Sixty seconds
Are you above the line — or just on ROAS?
Put in what you already know: average order value, product cost, shipping, RTO, and the ROAS Meta shows you. We’ll tell you if that ROAS is even enough to break even.
The full audit uses your order export and one ads channel. Cost is optional. Sample with costs · Sample without.
Did the ads get better — or did Diwali?
When everyone is searching for your category, Meta looks like a genius. We will not sell you a “win” that is really festive season. If we can’t separate the two, we’ll say so.
Free Profit Audit
Send the exports. We send the line.
Name, email, brand. Then three months of orders and one channel’s campaign summary. A cost %, if you have one. That’s it.