Break-even COGS — Sample D2C

Twarna · INR · no product-cost file required

BREAK-EVEN COGS
50.1% of revenue

Your break-even COGS is 50.1% of revenue — if your actual product cost is above 50.1%, you're losing money on this campaign.

Sales (delivered)
₹237,405.00
Shipping + fees + RTO
₹18,548.10
Ad spend
₹100,000.00
Reported ROAS
3.00×

Per channel

ChannelReported ROASBreak-even COGSCall
google3.00×39.8%Tight — low headroom
meta3.00×52.0%OK

Per campaign

CampaignChannelReported ROASBreak-even COGSCall
Prospecting TOFmeta2.80×49.1%OK
Retargetingmeta3.33×56.0%OK
Search Brandgoogle3.50×47.5%OK
PMaxgoogle2.25×22.1%Tight — low headroom

Break-even COGS mode ignores stored unit cost and solves for the cost that makes profit zero.